In line with Government advice, train operators continue to urge people to only travel by train where their journey is essential, such as that of a Key Worker.
Avanti West Coast told us recently that loadings were in line with people complying with the Government’s advice and on some trains loadings had been in single figures.
Now it had come up with a number of retro-style posters to continue to promote the ‘Essential Travel’ and ‘Stay Home’ messages.
Railway posters have always been iconic and we must say that we do like the retro-look of these posters.
A spokesperson for Avanti West Coast said: “We’re lucky to serve beautiful destinations along our route but whilst the UK responds to COVID-19 our vital services are only here for key workers and those making essential journeys. To get across that message and keep communities safe we have created artwork depicting them, including Conwy Castle and The Lake District, to reiterate the latest government advice and support the message not to visit North Wales and Cumbria.”
Steven Knight is a Transport Specialist who has over 40 years experience in the bus and rail industries as well as in specialist transport journalism. He is a member of the Chartered Institute of Journalists.