OK, you will have seen the Stagecoach announcement on its new brand and identity.
OK, you will have your own views on the three brand concepts.
But what about the fourth concept, and the fifth and then the sixth?
Stagecoach East is describing the lives and brand application on its new electric Enviro 400City EV as being the 'City' livery. We assume this is the 'City - Cambridge 100% electric bus' livery and branding.
Then new have the same model of buses bring prepared for service in Manchester. These are being branded differently so new assume they will carry 'City - Manchester 100% electric bus' livery and branding.
Then we have the new vehicles - and repainted existing buses for Cambridgeshire Busway. We assume these will eventually carry a Cambridge Busway livery.
Is the new Stagecoach livery scheme based on guidelines rather than instructio9ns?
Steven Knight is a Transport Specialist who has over 40 years experience in the bus and rail industries as well as in specialist transport journalism. He is a member of the Chartered Institute of Journalists.