Go Ahead South Coast is to sweep away the traditional-looking Thamesdown livery with a new look. The livery and branding from the Ray Stenning and the Best Impressions design studio will be introduced in the coming months.
The new branding gives a greater prominence to Swindon, where Thamesdown are based.
The first vehicles to carry the new livery are expected to be a batch of classic design ADL Enviro 200s which are due to be delivered next month. They will be followed in September/October by 13 ADL Enviro 200MMCs.
We are now able to confirm the additional Enviro200 (likely to be 8) due in May will be of the classic design. The 13 due in September/October will be Enviro200MMC.
The Enviro 200s due next month are for Thamesdown’s service revision being launched on 14th May in reaction to the recently introduced Stagecoach competitive services. As well as increasing some frequencies and re-routing some services, there are two brand new services. Service 5 (Haydon Wick-Town Centre-Park North) will compete with Stagecoach’s new Service 3, which covers some of Thamesdown’s busiest routes. New Thamesdown Service R1 (Swindon to Royal Wootton Bassett will operate out of Swindon into pure Stagecoach territory along their busy Service 55 (Swindon-Royal Wootton Bassett-Chippenham). Stagecoach have already reacted by registering an increased frequency on Service 55 from 28th May. Stagecoach has cascaded a large number of Dart SLFs from other regional companies into its Swindon depot to cover the increased vehicle requirement.
Steven Knight is a Transport Specialist who has over 40 years experience in the bus and rail industries as well as in specialist transport journalism. He is a member of the Chartered Institute of Journalists.